Our story
Local people. Honest work. Since 2011.
We're a team of twelve technicians, installers, and office staff who live in the communities we serve. Here's how we got here.
Why Pinelands
Named for the place we love.
The Pine Barrens are a little rugged, a little misunderstood, and completely essential to South Jersey. We'd like to think we're the same.
Pinelands started in 2011 when Dana Kowalski got tired of watching homeowners get sold equipment they didn't need. The idea was simple: be the HVAC company you'd want to send to your own parents' house. Show up on time. Wear the shoe covers. Explain the problem. Give a fair price in writing. Then do the job right the first time.
Fifteen years later we're twelve people strong, with six service technicians, two install leads, an apprentice, and an office that answers the phone with a real voice. The promise hasn't changed.

The people you'll talk to
Meet the team

Dana Kowalski
Owner
Dana spent twelve years as a lead technician before starting Pinelands with one van and a borrowed ladder. Still answers the occasional night call, still knows every customer's furnace by name.

Rosa Delgado
Office manager
Rosa runs the office, the schedule, and, depending on who you ask, the company. If you've ever gotten a fast, friendly reply from us, you've met her work.

Marcus Bell
Service manager
Marcus leads the field team and signs off on every commercial quote. He is famous for explaining heat pumps with a coffee mug and a napkin.
Plus six service technicians, two install leads, and one very determined apprentice.
Milestones
Fifteen years, one van at a time.
A short history of a small company that keeps showing up.
One van, one promise
Dana Kowalski opens Pinelands Heating and Air out of a garage in Jacquard Mills, with a promise to show up on time and explain things in plain English.
The first hire
Our first technician joins. The van gets a sibling.
Comfort Club launches
Our maintenance plan starts with 40 households. Today it covers well over a thousand systems.
Up on the roof
We add light-commercial rooftop service for local offices, shops, and restaurants.
A real shop
We move into our shop on Strowger Way, with a training bay and room for the growing fleet.
Heat pumps go mainstream
The whole team trains on cold-climate heat pumps, and oil-to-heat-pump conversions become one of our most requested jobs.
Apprenticeship program
We start training the next generation of South Jersey technicians, paid from day one.
Faster replies, same people
We rebuild how we handle the inbox. Rosa used to spend the first two hours of every day reading messages. Now she spends ten minutes approving replies, and the rest with customers.
What we believe
The rules we work by.
On time
We show up when we say we will. If plans change, you'll hear it from us first.
Plain English
No jargon unless you use it first. You should understand every line of your quote.
No upsell
We recommend what you need, not what pays best. Sometimes that means a repair, not a system.
Leave it better
Shoe covers on, drop cloths down, and every Spring we join a Pine Barrens trail cleanup.
Want to work with us?
We're always looking for good people. See our open roles.